Author(s): Sandra Martin
Fortex, a small South Island meat processing company, captured the public imagination when it became Company of the Year in 1990.Four short years later it was bankrupt, and in 1996 its charismatic founder and managing director Graeme Thompson, was sentenced to imprisonment for fraud. This insightful study by Sandra Martin, a reseacher in agribusiness, charts the meteoric rise of Fortex along with its spectacular collapse. She tells the story of a company determined to make a difference, only to find itself a victim of the fiecely competitive meat industry. Her authoritative account of this innovative company makes compelling reading.